JAPANESE CRAFT. NATURAL INGREDIENTS.

Taste comes first. Everything else follows.

Plant Farm bakes genuinely delicious treats using Japanese rice flour, locally sourced natural ingredients, and aluminum-free baking powder.
Made in a dedicated 100% gluten-free, fully plant-based kitchen.

From 17 October: the full Plant Farm lineup at Harakado 1F, Harajuku

Plant Farm cookies and muffins on a cake stand

View products

View products

Go to shop
Individually wrapped Plant Farm muffins and cookies

Interested in stocking our products?

Interested in stocking our products?

Order Wholesale

Food, made honestly.

Plant Farm starts with the best of Japan: Japanese rice flour, locally sourced ingredients, and organic cane sugar.
No artificial colors, flavors, or preservatives.
Food should belong to everyone. At Plant Farm, that is a reality.

A Japanese rice paddy, the source of our rice flour

Made to share. Anywhere.

From individually wrapped retail and gift packs to professional formats for hotels, clubs, and specialty venues across Japan.
However we serve it, the quality standard is the same.

The Plant Farm range in individual wrappers

Made to share. Anywhere.

From individually wrapped retail and gift packs to professional formats for hotels, clubs, and specialty venues across Japan.
However we serve it, the quality standard is the same.

Our lineup

Everything we bake.

From muffins to cookies to savory umami bites, all made with Japanese rice flour, natural and select organic ingredients, and aluminum-free baking powder.

Muffins

Light, moist and genuinely delicious.
A variety of flavors made with Japanese rice flour and real fruit.

Cookies

Texture that lets each ingredient show.
A selection of flavors, including Earl Grey.

Umami Bites

A range of flavors rooted in Japan’s umami tradition.
Made for fine dining and hospitality venues.

Now Open

Find Us in Harajuku, at One of Tokyo’s Most Iconic Addresses

A permanent home for the full Plant Farm lineup, in person.

Plant Farm now has a permanent retail counter inside Harakado, the striking Tokyu Plaza building on the Jingumae crossing in Harajuku, where Omotesando meets Meiji-dori. It is one of the most recognized corners in Tokyo, and now, one of the places to find us.

Stop by to see, smell, and taste for yourself. Muffins, cookies, cakes, lasagna, umami bites, and more, made the way we believe food should taste, genuinely delicious first, and built on Japanese rice flour, naturally gluten-free, plant-based, and halal-friendly. Restocked daily, and ready to take with you the same day.

This is the only place in Tokyo where our complete range comes together in one spot, so if you have not tried everything yet, now is the time.

Visit Us
1F, Tokyu Plaza Harajuku “Harakado,” 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001

Visit us at HealthyTOKYO’s flagship shop, on the first floor, on the Jingumae crossing. Look for the “Tokyo Urban Wellness” sign at the counter, that is where you will find us.

Open daily, 11:00 to 21:00.

No appointment needed. Just stop by.

Get Directions
Harakado (原宿ハラカド), the Tokyu Plaza building at the Jingumae crossing in Harajuku / 神宮前交差点に立つ東急プラザ原宿「ハラカド」の外観

Beyond Harakado

Find Plant Farm Across Tokyo

Harakado is where you can find our full lineup, but it is far from the only place. Plant Farm is served in five-star hotel restaurants, stocked in upscale supermarkets, and featured on the menus of specialty cafes throughout Tokyo, wherever people expect genuinely good food made the right way.

From hotel breakfast tables to cafe counters, Plant Farm has become a trusted name among Tokyo’s most discerning kitchens and retailers, each one choosing us for the same reason you will taste for yourself.

New locations are added all the time. Harakado is always your sure thing.

Our commitment to ingredients

Ingredients you can trust. Taste you can savor.

Signature ingredient / Japanese rice flour

The foundation of every product.
Naturally gluten-free, it creates a light, smooth texture.
Not a substitute for wheat, but simply a better fit for what we make.

Signature ingredient / Japanese rice flour

The foundation of every product. Naturally gluten-free, it creates a light, smooth texture.
Not a substitute for wheat, but simply a better fit for what we make.

Our 100% gluten-free, fully plant-based kitchen

Delicious food for all

Everything we sell is made from scratch in our own dedicated kitchen,
100% gluten-free and fully plant-based, using real, natural ingredients, so we control every step, not just the ingredients.

Natural Product · Gluten-Free · Japanese Rice Flour · Vegan · Halal-Friendly

A Japanese field where our ingredients are grown

Sustainability isn't a goal.

It's the result.

We didn't set out to build a sustainable brand, we set out to make genuinely good food, and the two turned out to be the same thing. Japanese rice flour, locally sourced ingredients, plant-based recipes: choices we'd make anyway, that happen to be lighter on the planet too. No carbon calculators. No offsetting. Just better choices, from the start.

Kind words from our trusted partners.

Lindsay Gray

PLANT FARM's muffins have become a highlight of our breakfast buffet and retail selection at Tokyo American Club. Their exceptional taste and texture, combined with the fact that they're gluten-free and plant-based, have impressed both our members and guests. It's rare to find products that meet such high standards of flavor and dietary needs. PLANT FARM has truly mastered the balance.

Lindsay Gray / Executive Chef, Tokyo American Club
David Chiddo

PLANT FARM is producing some of the best plant based and gluten free products in Tokyo. Their baked goods are particularly delicious and the quality is very high, you can taste the passion in every bite!

David Chiddo / F&B Director, Tysons & Co.
Dale Toriumi

PLANT FARM delivers all-natural vegan and gluten-free treats that customers love for their unbeatable quality and taste!

Dale Toriumi / Customer Solution Team Leader, National Azabu
Erika Matsuno

Every gluten free and vegan dish created by the chef is incredibly delicious and always leaves me deeply impressed.

Erika Matsuno / Beauty Food Expert

About us

Food should be honest.

Plant Farm was born from a simple belief: food made with Japan’s natural ingredients can be genuinely delicious, and we want to bring it to more people.
Plant Farm is a brand we proudly share from Japan.

Learn more about us
Freshly baked Plant Farm cookies