{"id":125,"date":"2025-01-23T04:09:52","date_gmt":"2025-01-23T04:09:52","guid":{"rendered":"https:\/\/plantfarm.jp\/?page_id=125"},"modified":"2026-04-29T05:31:38","modified_gmt":"2026-04-29T05:31:38","slug":"about","status":"publish","type":"page","link":"https:\/\/plantfarm.jp\/en\/about\/","title":{"rendered":"Company Profile"},"content":{"rendered":"\n\n\t
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We believe food should be honest.<\/h1>\n

Plant Farm was born from a simple belief: that food made with natural Japanese ingredients could be genuinely, unapologetically delicious, and that more people should be able to enjoy it.<\/p>\n

Based in Japan, we draw from one of the world’s great food cultures to create products that stand on their own. Not as alternatives. Not as compromises. Simply as very good food, made with Japanese rice flour, organic and natural ingredients, and nothing artificial. Gluten-free, plant-based, and halal-friendly not because these are trends to follow, but because we believe food made this way is better. Better tasting, better for people, and better for the world.<\/p>\n

We bring to Plant Farm years of expertise in plant-based food in Japan, understanding what works, what Japanese and international consumers expect, and how to meet the highest standards of taste and dietary inclusivity simultaneously. That experience shapes every product we make.<\/p>\n

Today Plant Farm is proudly Japanese. Our ingredients, our kitchen, our craft, all rooted here. But the food we make is for everyone, everywhere. And that is exactly where we are headed.<\/p>\n

Brand Philosophy<\/h2>\n\n

Made honestly, from honest ingredients.<\/h3>\n

We believe good food starts before the kitchen. It starts with knowing exactly what goes into it \u2014 and being comfortable saying so out loud. Every Plant Farm product is made from ingredients we can name, trace, and stand behind. No fillers, no shortcuts, no fine print. Domestic Japanese rice flour forms the base of everything we make, chosen for its quality, its versatility, and its roots in the land we work with.<\/p>\n\n

Nature does the work. We just don’t undo it.<\/h3>\n

The best ingredients don’t need much done to them. Our job is to select well and then get out of the way \u2014 no artificial colors, no synthetic flavors, no preservatives added to compensate for corners cut elsewhere. What you taste in a Plant Farm product is what went into it: natural ingredients, handled with care, and allowed to speak for themselves.<\/p>\n\n

Sustainability is not our pitch. It’s our outcome.<\/h3>\n

We didn’t set out to build a sustainable brand. We set out to make things properly \u2014 with care for what we use, how we source it, and what we leave behind. When you start from that place, sustainability tends to follow. We think that’s how it should work. Not as a campaign, not as a credential to collect, but as the natural consequence of making decisions you can be proud of.<\/p>\n\n

Made to be enjoyed by everyone.<\/h3>\n

Plant Farm products are gluten-friendly, vegan, low-allergen, and halal-friendly \u2014 not because we built them around restrictions, but because we built them around ingredients. When you start from a clean, honest base, inclusion tends to take care of itself. We don’t lead with what our products don’t contain. We lead with how they taste, and trust that the rest speaks for itself.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Trade Name<\/th>\nPlant Farm (operated by HealthyTOKYO\u682a\u5f0f\u4f1a\u793e)<\/td>\n<\/tr>\n
Business Content<\/th>\nHealth food import, export, and sales operations, comprehensive consulting services related to health foods and imports\/exports, development, manufacturing, and branding of food and health-related products, as well as consulting for these, restaurant management, planning, and management consulting, information provision services related to health foods, medical care, and health.<\/td>\n<\/tr>\n
Establishment<\/th>\nFebruary 1, 2011<\/td>\n<\/tr>\n
Representative<\/th>\nMichael Bobrove, CEO and Representative Director<\/td>\n<\/tr>\n
Phone<\/th>\n050-5305-1330<\/td>\n<\/tr>\n
Head Office Location<\/th>\n1-22-2 Minamiaoyama, Minato-ku, Tokyo 107-0062<\/td>\n<\/tr>\n
Business Registration Number<\/th>\nT6010401092092<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\n\t\t\n